Academic Identity

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  • Dr Rashmi Ranjan Parida

  • Associate Professor
  • Indian Institute of Management, Jammu
Publications 2017 - 2023

Publications

  • 6
    Journal Articles
  • 5

Citations / H-Index

41 Citations
3 h-index
107 Citations

Google Scholar

Co-author Network

Expertise

Management

Marketing Management, Advanced Marketing Research, Product & Brand Management, Marketing Analytics, Rural & Agricultural Marketing ,Business Research Methods, Marketing Strategy.

Personal Information

Dr Rashmi Ranjan Parida

Male
Indian Institute of Management Jammu, Old University Campus, Canal Road
Jammu, Jammu & Kashmir, - 180016

Experience

  • Associate Professor

    Marketing

    Indian Institute of Management, Jammu

  • Assistant Professor

    Marketing

    Indian Institute of Management, Jammu

Qualification

  • Ph.D

    Indian Institute of Technology Kharagpur

Publications (6)

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